Biz: It looks like a hip, independent coffee shop, but it’s really Starbucks
- This new petri dish, the 15th Avenue Coffee & Tea (which is “inspired by Starbucks”), is Starbucks’ attempt to learn some lessons about flair, quality and comfort that are currently missing from their own cold and cool and uncomfortable stores. The shop, based in Seattle, does most of the things that independent coffee shops do – brewing using low-tech methods, bringing in food from local bakeries, making their espresso arty. Will it actually end up making Starbucks cool again? No. But it’s a great start. source