Offbeat: Kraft’s Vegemite renaming plan, iSnack 2.0, fails like an old iPod
- The name came from a land down under. Kraft Foods learned an interesting lesson recently: You probably shouldn’t name iconic Australian food after trendy tech products, because it makes you look not “with it.” So, iSnack 2.0, a Vegemite-plus-cheese plan which sounded like a good idea for about half a minute, will get renamed yet again. Vote here, because we know you care that much. source