- Everything we expected, and less. Tiger Woods’ airtight public relations machine wanted to make sure nothing fell apart in his statement, and, yeah, it didn’t. But we also learned that they’ve learned nothing from this situation and are treating it just like everything else since the scandal broke. Leave your boy airtight guys. Let’s see how much it helps his rep. Here’s a recap and analysis of what he said:
Key phrase from the statement
- I ask you to find room in your heart to one day believe in me again.
- Tiger Woods • At the end of his public statement, which was perhaps the least-riveting piece of live TV we’ve ever seen. The lack of excitement on Woods’ face was visible – and then some. After he said this, he hugged his mom, who also looked very unhappy to be there. He didn’t veer off the script one bit.
Five things we learned from the statement:
- 1st The press has been stalking his wife and kids; that’s not nice, paparazzi!
- 2nd He could return to golf as soon as this year, but maybe not. It’s up in the air.
- 3rd He doesn’t plan to bring up his many mistresses by name, based on today.
- 4th Elin Nordegren didn’t hit him, apparently, as famously thought. He flatly denied it.
- 5th Tiger is still a Buddhist, but he fell away from his religion over the last few years.
Three things to take from this statement:
- Tiger’s PR still sucks This was such a controlled event that you could tell Woods would’ve snapped like a twig if he turned the wrong way. The lack of questions from the press is complete bull. His handlers are handling him way too tightly, leaving no room at all.
- nothing’s gonna change “These are issues between a husband and a wife.” Woods isn’t going to let go of his privacy after the mea culpa, which is a huge mistake on his part, because it means these questions will continue to dog him forever.
- Mobile mea culpa We watched this statement live from our iPhone using the CNN app and it allowed us to live-tweet the story with little trouble. Our society is in a great place if we can watch a man’s life fall apart live on a mobile phone. source
Posted by Ernie Smith •
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