• What does MTV stand for now? Heaven forfend, but should ‘Jersey Shore’ prove to be so successful that it keeps the network alive for another three decades, will ‘MTV’ only make sense to those of us who know that it used to stand for ‘Music Television’?
• TV Squad blogger Annie Wu • On perhaps the most painfully obvious change to MTV’s logo. It no longer refers to itself as “Music Television.” This move honestly has been due since about 2000 or so, really, but now it symbolically cements in stone that MTV can no longer go home. Rather than be depressed about it, we’re just going to watch some music videos on YouTube. At least somebody gives us what we want. source

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