Biz, Culture: A Virgin is rumored to be in the running to buy Playboy
- Richard Branson apparently wants the struggling company. Playboy Enterprises, the empire built and controlled by Hugh Hefner, has seen better days for its stocks, but shareholders are optimistic that the company might be bought out. The Virgin-owning billionaire seems to be the best bet for that right now, but Hef apparently still wants to hand the company down to his sons. Ah, nothing like keeping tasteful nudity in the family. source