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Posted on August 6, 2009 | tags

 
 

Biz: Rupert Murdoch is talking about charging for content, too

  • He has slightly more sense about it than AP, though. Murdoch, smarting from huge declines in News Corp. this quarter, wants to start charging for all of his news products within the next year. But rather than simply a blanket “let’s screw everyone” approach (though he’s saying that, too, suggesting “furious litigation”), he wants to do it by differentiating the content of his products from what you can get for free. He should have an easy time with that, as his products tend to break a lot of big stories, especially when it comes to celebrity news. Still, though … don’t just close the doors, man. Figure out ways to let the outside world in. source
 
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