• We rip on the L.A. Times a lot for the massive amount of advertising it runs on its front page, on the front page of its Web site, and other places. One place we haven’t run them over the coals over is the article pages that often get linked on Google News. Above the ad is another 728×90 ad. So, in other words, you have FOUR ads above the fold. FOUR. And here’s a article about the dangers of buying precious metals from certain firms. And it’s surrounded by ads … that encourage you to buy precious metals. Whoever is on the staff of the ad side of the L.A. Times needs to do some serious thinking about the kind of precedent the heavy advertising creates for their paper. Because, we’ll tell you now – it’s not a good one. source

Posted by Ernie Smith • Permalink