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Posted on December 8, 2010 | tags


Biz: Bourbon’s unholy union with golf, faucets will finally end

  • Fun fact of the day: The company that makes Jim Beam, Maker’s Mark, Knob Creek, and a bunch of non-bourbon liquor has significant interests in two other types of business. One is golf equipment (most notably Titleist) and the other is home improvement (you know them from Moen faucets and Master Lock locks). If this sounds like a absolutely idiotic set of business interests for one company to have, activist investor William Ackman agrees with you, and is convincing the corporate parent, Fortune Brands, to split up these interests. (Ackman is also the driving force behind a who’d-a-thunk-it merger of Borders and Barnes & Noble which was proposed this week.) All this will lead up to an eventual sale of the Jim Beam brand, which ShortFormBlog is interested in buying. See, because online publishing and bourbon go together so well. (Flickr photo comes from our not-really-friend nez, who owns a bottle of Jim Beam.) source
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