Politics: Forbes: Is Mitt Romney’s biggest problem his Facebook page?
- Romney’s page on Facebook strikes me as particularly bad for a politician who needs to connect and for a campaign that is well aware of Obama’s social media pedigree. It’s almost as if the Romney team is not really trying.
- Forbes contributor Haydn Shaughnessy • Suggesting that Mitt Romney’s real problem is his Facebook page, which, despite over a million fans, feels a little poorly-suited for its job. Shaughnessy got a couple experts on the beat to ask their opinions on Romney’s page, and their feeling was that he was lacking “genuine engagement” — focusing on broadcasting rather than communicating with readers. “If Romney or his team took 30 minutes each day,” claims social media expert Amy Porterfield, “thanking his supporters, commenting on their posts and listening to their concerns, he would not only have a keen understanding on what people are talking about, but he would also create solid, valuable relationships with Facebook users.” The advice here goes beyond hollow-seeming presidential candidates. It’s really good for anyone with interest in social media. (Edit: Per Josh Sternberg, Shaughnessy’s a contributor to Forbes rather than a staff writer.) source
