Empire buys Luna: Carpet companies with memorable jingles merge

Even if you have wood flooring, you know this song for carpet maker Empire Today — ESPECIALLY if you live in Chicago. “588-2300 EMPIRE today.” You may also be aware of their competitor, Luna, which has a jingle of its own involving its phone number. Now, Empire has acquired Luna, ensuring that a mega corporation with multiple jingles at its disposal will be able to shake some money out of you in exchange for carpet. The brands will continue to advertise separately. Might as well — they have two distinct phone numbers! source

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» Get ready Tuesday morning: In honor of Missouri’s earthquake awareness month and timed in honor of the New Madrid Earthquake, millions will take part in a giant earthquake drill that starts at 10:15 CST. Will you take part? You never know when another earthquake might hit.

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Set your watches: At 3:45 a.m. CST, it will have been 200 years since the strongest earthquake Middle America has ever seen. One of four major earthquakes from the 1811-1812 era, the New Madrid Earthquake (which averaged about 7.8 in magnitude) was felt hundreds of miles away and was so powerful that it destroyed the Missouri town that gives it its name. But could it happen again? Experts say it’s likely, and the damage could be far worse. “If another quake of the magnitude of the New Madrid Quake of 1811 should hit the region, it would be the worst natural disaster in American history,” Arkansas state auditor Charlie Daniels wrote in the 1990s. “Almost all of downtown Memphis would fall.” Is that enough to fret over, though? (Photo: 1904 photo of an earthquake fissure filled with intruded sand in Mississippi County, Missouri, originally created during the New Madrid Earthquake. Photo via USGS; see more photos here.) source

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07 Feb 2012 08:20