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07 Feb 2012 08:20

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Biz: Empire buys Luna: Carpet companies with memorable jingles merge

  • Even if you have wood flooring, you know this song for carpet maker Empire Today — ESPECIALLY if you live in Chicago. “588-2300 EMPIRE today.” You may also be aware of their competitor, Luna, which has a jingle of its own involving its phone number. Now, Empire has acquired Luna, ensuring that a mega corporation with multiple jingles at its disposal will be able to shake some money out of you in exchange for carpet. The brands will continue to advertise separately. Might as well — they have two distinct phone numbers! source