• If you put on a meaningful portion size, it would scare a lot of people. They would see, ‘I’m going to get 300 calories from that, or 500 calories.’
• University of North Carolina nutrition professor Barry Popkin • Regarding the possibility that the FDA could change serving sizes to match how people actually eat food. Some foods have serving sizes of just an ounce or a cup despite the fact that people eat far more than that. A serving of cereal is just three-quarters of a cup, despite the fact kids often eat two cups. The serving sizes were based on studies of how much people ate in the 70s or 80s, but often suggest unrealistically small servings. This is a good idea. source

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