• If only we could do this. Then we’d truly be smart. TechDirt, a popular technology blog well-known for taking the music industry to task for its heavy-handed approach to technology, has gone out of its way to champion artists who have fully embraced the promotional tool technology can be, such as Trent Reznor and Jill Sobule. Now, they’ve gone a step further and used these very techniques as tools to promote the site. Give a donation of a certain amount, and you can become a member of the site’s music club or book club and get tons of amazing goodies. Give a bit more and the site will review your business model. Genius, kids. Genius. *golf clap* source

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