• Half of the top eight videos are videos that have something to do with a single YouTube celebrity – Shane Dawson. Great if you’re a fan of Shane Dawson, awful if you’re just about anyone else. Why is this? Well, YouTube changed its formula recently, so now it’s not done by hand. This makes no sense. Before, it encouraged the discovery of new videos. Now, we get Shaytards. And Fail Blog. And Shane Dawson. All of which, in our opinion, completely suck and aren’t nearly as good as that random stuff that used to bubble up. In other words, established entities win over actual viral content. Way to not understand your user base, guys. We know you’re owned by Google, YouTube, but get your humans back. source

Posted by Ernie Smith • Permalink