• Google owns the “long tail” results. MS is just trying to accept its niche. Why did Microsoft reboot its entire search engine last year? Simple. They realized it was focusing on the wrong thing, good results for obvious searches, when the real money was to be made in more obscure results. “On any given a month,” said Microsoft Bing manager Yusuf Mehdi, “one-third of queries that show up on Bing, it’s the first time we’ve ever seen that query. A huge chunk of those, we’ll never see again.” As a result, Bing has a different focus, one that involves partnerships with startups and depth on intelligent queries. source

Posted by Ernie Smith • Permalink