• Google’s Instant Search is pretty darn cool, yes, but it has some possible downsides. A lot of businesses have built their models around Google’s SEO and paid search benefits, which could be harder to grab using this model. (If people aren’t misspelling words, for example …) Search Engine Land is particularly concerned about the effects on “long tail” searches: “With our example, starting the query with “Las”, shows ads for Las Vegas. Some of those ads are for hotels. Why would a user continue typing if they see hotel ads already?” Gawker, on the other hand, is more concerned with finding unfortunate word combinations that come up, such as the one above. source

Posted by Ernie Smith • Permalink