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09 Nov 2010 10:28

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Tech: Google outdoes itself again with very smart Instant Previews

  • Wouldn’t it be great if you could scroll over search result and figure out whether you’re about to click on a virus, a SEO-gaming site or a site with actual content? Well, just weeks after they launched Instant Search, Google’s upped the game again, offering Instant Previews. This is a logical improvement on Google’s search technology and we’re glad to see it. source
Posted by Ernie Smith • 0 Comments • Permalink

08 Sep 2010 21:04

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Tech: Google Instant Search looks awesome but has downsides

  • Google’s Instant Search is pretty darn cool, yes, but it has some possible downsides. A lot of businesses have built their models around Google’s SEO and paid search benefits, which could be harder to grab using this model. (If people aren’t misspelling words, for example …) Search Engine Land is particularly concerned about the effects on “long tail” searches: “With our example, starting the query with “Las”, shows ads for Las Vegas. Some of those ads are for hotels. Why would a user continue typing if they see hotel ads already?” Gawker, on the other hand, is more concerned with finding unfortunate word combinations that come up, such as the one above. source
Posted by Ernie Smith • 0 Comments • Permalink
 
 
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