• Some of our early iterations, in fact, had to be tossed out because when we looked at them we realized that parts of them were too, well, necessary. Don’t get me wrong. That’s fine for other companies. It’s just not what we do here at Apple.
• Fake Steve Jobs • In an open letter to the people of the world regarding the iPad. In the letter, he describes the design process for the device, which involved engineers and designers having to work on a device inside a black box, and constant surveillance to make sure no info got leaked by employees. “It’s not easy to work at Apple,” he says, “But I think you’ll agree with me that it’s worth the trouble.” source

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