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19 Aug 2011 14:46

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Culture: “The King” is dead: Burger King retires its creepy mascot

  • An awesome ad campaign dies: One of the most unlikely ways to advertise that you should eat burgers will go the way of many other kings before it, as high-calorie ruler Burger King (which has been struggling a bit recently) has decided to refocus its marketing on something a little less … y’know … creepy. Bring back the Subservient Chickensource

15 Jan 2009 12:24

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Biz, Tech: Burger King wants you to lose your friends; Facebook says no.

  • Clever or evil? Burger King and their super-awesome advertising company, Crispin Porter + Bogusky, recently launched an app on Facebook called “Whopper Sacrifice” that would earn you a free Whopper if you ditched ten of your friends. source
  • Clever or evil? Burger King and their super-awesome advertising company, Crispin Porter + Bogusky, recently launched an app on Facebook called “Whopper Sacrifice” that would earn you a free Whopper if you ditched ten of your friends.
  • “Privacy issues” killed it While a seemingly smart idea, Facebook didn’t like the precedent it set, so the social networking site shut it down for privacy reasons – they were specifically upset that the program actually informed users they were getting ditched, which feels extra-cruel with a side of fries. source
  • Clever or evil? Burger King and their super-awesome advertising company, Crispin Porter + Bogusky, recently launched an app on Facebook called “Whopper Sacrifice” that would earn you a free Whopper if you ditched ten of your friends.
  • “Privacy issues” killed it While a seemingly smart idea, Facebook didn’t like the precedent it set, so the social networking site shut it down for privacy reasons – they were specifically upset that the program actually informed users they were getting ditched, which feels extra-cruel with a side of fries.
  • Pickle-ditched Despite the shutdown, the service left a definite impact – 233,906 friend-ditches by 82,771 cruel, hungry people who aren’t willing to spare a few bucks for the sake of their friend from French class in high school. That’s right, you’re less important than a burger, Mary. (Sorry, Mary. :( ) source