Tweet drama: Company sues former employee over Twitter followers

$340k the amount the tech company PhoneDog sued a former employee for after he held onto a Twitter account post-employment
17k the number of followers Noah Kravitz built up; after he left the job, he promised to continue tweeting about the company
$2.50 the cost per follower per month the company sued Kravitz for after the fact; they claimed he was holding onto a customer list source

» A precedent-setting case? For many startups, Twitter followers are starting to become the lingua franca of customer service. So, it’s fascinating to see how cases like this could set an example as things go forward. “This will establish precedent in the online world, as it relates to ownership of social media accounts,” noted NYC intellectual property lawyer Henry J. Cittone. “We’ve actually been waiting to see such a case as many of our clients are concerned about the ownership of social media accounts vis-á-vis their branding.” Which way should the courts decide in this case, anyway?

Posted by Ernie Smith • 0 Comments • Permalink

At first, we actually thought it might have been a bug. We have seen some pretty low consumer ratios in our testing, but Newt’s was the lowest we had ever seen.
PeekYou CEO and founder Michael Hussey • Discussing (and possibly confirming) the rumor that Newt Gingrich has a lot of fake followers on Twitter. Here’s the thing, though — PeekYou noticed this on their own, weeks before it became a story on Gawker. The number — 8 percent real people — was so low that PeekYou actually thought it was a glitch. And here’s the interesting thing — according to PeekYou, if you take Newt’s fake followers out, Sarah Palin has more followers than he does. That’s kinda crazy, and PeekYou is doing some more research on the phenomenon for Mashable to figure out if the alibi we’ve heard about Newt’s follower count (that his follower count perked up once he was added to Twitter’s “suggested users” list) is plausible. source

Posted by Ernie Smith • 0 Comments • Permalink

This crazy story’s been floating around the ether over the past day or so suggesting that Newt Gingrich’s campaign staff used a service to pay for most of his million-plus Twitter followers — a number which is ahead of every other presidential candidate besides Obama. But did he? A conflicting story’s been floating around suggesting that Newt has all those followers because he was one of the first Republican politicians on Twitter’s suggested user list, which to us sounds more realistic. No matter the case, the evidence is clear that Newt Gingrich is a social-media trailblazer who was one of the first politicians to use Google+. We’ll keep an eye on this one. source

Posted by Ernie Smith • 0 Comments • Permalink

26 Dec 2011 18:57