Tech: Twitter revamps ad offerings to entice more advertisers
- “Promoted tweets” will now show up directly in Twitter users’ feeds. But they won’t be like ordinary tweets — they’ll appear near or at the top of users feeds, with a little promoted thing nearby (see above). Before, promoted tweets would only show up if a user searched for something relevant — now they’ll show up if you follow a company’s account. “When we decide to follow a favorite brand, business or charitable organization, we expect to be among the first to get a special announcement, access to exclusive content or a great offer,” Twitter stated in a blog post. “That’s why starting today, we’re introducing a way to ensure that the most important tweets from the organizations you follow reach you directly.” Essentially, advertisers pay to ensure visibility. source