There’s no doubt that those guys are going to be disrupted.
Opus Research analyst Greg Sterling • On Google’s decision to offer free navigation software for mobile phones, essentially taking the GPS navigation abilities of TomTom and Garmin and making them look expensive and useless. Google does this a lot, and it has the effect of creating animosity in certain industries. For his part, Google CEO Eric Schmidt says he doesn’t see it as disruption, just helping consumers: “Obviously we like the price of free because consumers like that as well.” • source