Biz, Culture: A musician with a bone to pick sez “United Breaks Guitars”
- Guy named Dave Carroll rides an airplane with his band. Dude checks his $3,500 guitar. United’s baggage-handling staff manhandles said guitar, and a number of people on board see them do it. Guitar is broken. United, despite breaking it, won’t pay for the damages. Guy writes song about it and puts video on YouTube, giving him instant good (and United instant bad) exposure. Who’s really the loser here? source