Reed Hastings punished financially for Netflix’s sucky year

» Merry Christmas, screwup: The Netflix CEO, who oversaw a months-long decline in his company’s stock price in the wake of customer-angering moves, lost half of his stock options for next year — from $3 million to $1.5 million. The company will likely face its first net loss in more than a decade next year, due in part to lost subscribers.

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$304.79 Netflix’s stock price on July 13, the day after they announced their unpopular price changes
$76 Netflix’s stock price as of this morning; it’s down more than 75 percent since July alone source

» How hard will moving forward be? During yesterday’s earning report, Netflix’s CEO, Reed Hastings explained off his company’s tough year like this: “We made a couple of big mistakes this year. It’s up to us to own up to those mistakes and to move forward.” But will owning up to those mistakes be enough to stop the bleeding amongst investors? A 75 percent drop in three months — when your stock is worth more than $300 — is just insane. It dropped 36 percent today alone. If you think Netflix is going to bounce back, though, now’s the time to buy their stock.

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» Oh, and it gets worse: The once-high-flying company now has 99 problems, and a shrinking stock price is one — one that dipped 26 percent in after-hours trading today. The company — which recently raised the cost of its legacy DVD plan, tried to split off DVDs into a separate site and then backed off after everyone hated it — also informed investors today that it would have a couple of unprofitable quarters as it expanded into the UK and Ireland. “We expect the costs of our entry into the UK and Ireland will push us to be unprofitable on a global basis; that is, domestic profits will not be large enough to both cover international investments and pay for global G&A and technology and development,” the company said. CEO Reed Hastings blamed the drop in subscribers on the price increase.

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» Why the freefall? Well, besides the general “Did you see the oil spill?” response to that question, BP was told to pay workers it laid off as a result of the government’s moratorium on offshore drilling. Which means they’re on the hook for millions of dollars they weren’t before.

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$71.8 million the amount longtime A&F CEO Michael Jeffries gets in total compensation in 2008, including a $6 million “stay bonus”
71% tumble the freefall of that stock during the twelve months of 2008; it’s up a little since then, but it’s nowhere near its January 2008 levels source

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23 Dec 2011 14:11