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04 Jun 2009 11:15

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Biz: Fast food places decide to get a bit riskier in their choices

  • This is a defining moment for the industry. The financial crisis has brought with it a redefining of boundaries.
  • Hudson Riehle • Research chief at the National Restaurant Association on how the recession has had the effect of making things like KFC grilled chicken, premium coffee at McDonald’s, value menus at Starbucks and subs at Domino’s the norm. Ten years ago, this kind of stuff would be unheard of. • source