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22 Jan 2010 12:18

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Tech: Digg founder on site redesign: “People are going to be shocked”

  • We’re making some drastic changes, but they’re much-needed drastic changes. People are going to be shocked at some of the directions we’re taking. You have to be comfortable with completely tearing down and throwing away a bunch of ideas.
  • Digg founder Kevin Rose • Regarding an upcoming redesign of his site. Rose claims the site will be more photo-driven and with a stronger real-time focus, and he claims that most people won’t even think of the site as being the same brand as before. Sound intriguing? Yeah, pretty much. But considering his site isn’t the innovation front-runner it was when it launched (thanks, Twitter), it may be what it needs. source