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26 Feb 2011 19:57

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Culture: Kathy Griffin dating the Old Spice Guy? Sure, why the hell not?

  • We’re not sure how we feel about this. First of all, it’s a celebrity item not about Charlie Sheen, so it wins some points for that reason alone, but Kathy Griffin – the A-lister who used her D-list status to prop herself up – is possibly dating Isaiah Mustafa, better known to just about everyone as THE OLD SPICE GUY?!?!?!!? Sure, this could be a stunt (she’s been known to do this), but whenever Griffin watches the original commercial, it might prove to be insanely meta. source
Posted by Ernie Smith • 0 Comments • Permalink

16 Oct 2010 11:34

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Biz, Culture: Old Spice guy Isaiah Mustafa trying another brand on for size

  • Say it ain’t so, Old Spice guy! Isaiah Mustafa has taken his ad mascot on the road –and down under – to Australia, where he’s helping launch Windows Phone 7, based on the ad above. But, but, bu… Old Spice needs you, man! source
Posted by Ernie Smith • 0 Comments • Permalink

13 Oct 2010 11:24

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Culture: Sesame Street: What worked for Old Spice didn’t work for Katy Perry

  • Sesame Street has always used spoofs of popular culture to draw in and connect with its audience. We use spoofs and celebrity appearances to draw in the adult, because research shows that a child learns best when co-viewing with an adult.
  • Sesame Workshop vice president and executive producer of Digital Media Miles Ludwig • Explaining the quick success of last week’s Grover “Old Spice” parody, which has earned millions of views in just a few days. You know what’s funny, though? That’s exactly what another Sesame Workshop employee said about the Katy Perry thing on Good Morning America not so long ago. It seems to us that when they hit it, they hit it out of the park, but when they miss, something like Katy Perry happens. source
Posted by Ernie Smith • 2 Comments • Permalink

08 Oct 2010 19:52

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Culture: Posted without comment: Grover as the Old Spice dude

Posted by Ernie Smith • 0 Comments • Permalink

27 Jul 2010 22:28

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Biz: The Old Spice commercials were actually extremely successful

  • 27% the increase in Old Spice’s body-wash sales in the last six months
  • 55% the increase in sales in the last three months (thanks Isaiah Mustafa!)
  • 107% the increase in sales in the last month (thanks viral media blitz!) source
Posted by Ernie Smith • 0 Comments • Permalink

13 Jul 2010 21:43

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Culture: Again, Old Spice sets the standard for viral-aware advertising

  • You know, this ad campaign just keeps getting better. First the original, then the sequel, and now these awesome vignettes. All of them based off of real tweets. Here’s our favorite. HuffPo has many, many more. This is what advertising needs to be. source
Posted by Ernie Smith • 0 Comments • Permalink

01 Jul 2010 10:13

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Culture: Old Spice: From lamest brand ever to coolest brand ever?

  • Whoever thought up these ads is a genius. The second ad in this well-regarded series, a hit on YouTube and TV alike, presents Isaiah Mustafa as the most confident man ever, pretty much owning his surroundings. It’s been a slow climb, but the deodorant company has truly come into its own with its advertising. Here’s how they evolved:

  • Old Spice, circa 1957 As you can tell here, the brand was square in a way that sort of defined it since. In a way, its advertising paved the way for its current ironic manliness, with taglines like, “Never did a dollar bring you so much!”

  • old spice, circa 1990WHOA – did you see that captain pick up some other dude’s lady? This is the kind of clip we’re talking about – totally from a different era, one which didn’t feel hip even in 1990. (Here’s another example.)

  • Old spice, circa 2007This commercial paved the way for the Old Spice we know and love today. Bruce Campbell doesn’t even have to say the name of the product. We know exactly what he’s talking about. We think.
Posted by Ernie Smith • 0 Comments • Permalink
 

01 Mar 2010 11:27

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Culture: More ads need to be like this Old Spice ad right here

  • It’s clever, it’s funny, it’s absurdist, and it’s a talker. That, to us, is a total winner. “Anything is possible when your man smells like Old Spice and not a lady.” Best. Commercial. Ever. Also worth watching: This related ad.
Posted by Ernie Smith • 0 Comments • Permalink
 
 
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