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22 Nov 2009 12:02

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Biz: It’s like everyone wants a freaking Cadbury egg

  • Kraft They made a unsolicited bid for the candy-maker, and then they made another one. Crumbelievable.
  • Hershey They saw what Kraft was doing and want to get chocolate in their peanut butter – with backup from another investor.
  • Nestle Now they want to lay a finger on Cadbury’s Butterfinger. And they might just be the backup Hershey’s needs. source

15 Nov 2009 10:46

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Biz: Mommy bloggers or mommy hawkers? Consumerism critics take note

Frito Lay and Nestle have swooned blogger Andrea Deckard over the last year. She says the trips inform readers. Critics say it’s clever marketing. source