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02 Dec 2010 10:32


Tech: Google handles DecorMyEyes problem swiftly, brusquely

  • evil An online store called used negative feedback about itself to boost its own SEO rankings on Google. It encouraged it, even.
  • dumb The site agrees to talk to The New York Times, creating such bad PR that we can ensure nobody will ever shop there ever again. Great work, NYT.
  • smart Google then changed its algorithm, saying “being bad is, and hopefully will always be, bad for business in Google’s search results.” source