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21 Apr 2011 16:34

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Biz: Mattel corporation handed legal defeat over Bratz dolls

  • Mattel suffers surprise defeat in court: The toy juggernaut waged a seven-year legal battle with MGA, a much-smaller company. At stake was claim to the Bratz empire, the line of glammed-up dolls that during the middle of the last decade was worth over $1 billion. MGA won today by jury verdict; they found Mattel had misused MGA’s trade secrets (MGA accused Mattel of entering toy fairs with fake credentials). The price for Mattel is $88.4 million, which is a lot to lose over nabbing a concept as elementary and obvious as Bratz. source