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10 Jan 2011 10:32

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Biz: Hugh Hefner takes Playboy private: Insert (heh heh) dirty joke here

  • $207 million for Hefner to take Playboy private again source
  • » Why’s he doing this? Simply put, the magazine business is not what it once was, especially in the soft-core sexiness department. And the publisher of Penthouse tried to buy Playboy away for $210 million. But the 84-year-old Hef wasn’t having that.