Biz: Reebok’s EasyTone shoes didn’t exactly have a kick-butt day
- claim In 2009, Reebok launched these shoes called EasyTones, which they said would help you exercise while merely walking around. They also claimed they would make your butt and legs get toned. Kim Kardashian wore them.
- rebuttal However, consumers saw through these shady claims, as did the FTC’s Bureau of Consumer Protection, which led to a settlement for the fairly massive sum of $25 million bucks. Butt-toning never cost so much. source