Biz, Culture: NBC’s Leno quick-fix really a reboot for the entire network
- For us right now, instead of trying to reinvent, going back to basics is probably the smartest play.
- NBC Universal Television Chairman Jeff Gaspin • Regarding the changes to the network’s late-night schedule (which, by the way, he confirmed), but in a broader sense, the entire network. NBC has spent the last few years trying to shake up its business model – getting rid of the traditional television upfront, working on innovative advertising deals and coming up with ways to save costs that turn the traditional network television model on its head. “The Jay Leno Show” was really the crux of a long period of corporate thinking. Gaspin’s basically admitting the whole idea was a failure. Wow. source