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01 Feb 2012 15:43

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Biz: New J.C. Penney CEO Ron Johnson on remaking the brand

  • I chose J.C. Penney because I think it’s the single biggest opportunity in American retailing. Inherently, department stores have significant advantages compared to all other retailers. Yet, our productivity is at the low end, and that just doesn’t make sense.
  • J.C. Penney CEO Ron Johnson • Remarks in an interview with the AP’s Anne D’Innocenzio. Johnson made news in the world of department store retail when he first took over, announcing a reduction in unique sales events coupled with a 40% across the board price cut. In this interview, he expands a bit on his plan for J.C. Penney’s future; he mentions his time with Apple frequently in the interview, as a reference point for the sort of modern imaginings that may be to come. It’s worth remembering that Johnson was the brain behind the Apple Store, the “Genius Bar” in particular, which we think says a lot about his insight on balancing design, efficiency and customer service in a retail setting. Apple just found their replacement for Johnson, John Brownett, but with the legacy he left there, we wonder how long it will be until they wish they had him back on board. source