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17 Mar 2010 10:41

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Tech: Oops. Someone forgot to register “Nexus One” as a trademark

  • The U.S. Patent and trademark Office denied Google’s mark. Seems Google was so busy selling its powerful cell phone online only (and hurting its bottom line) that they forgot to come up with a name that wasn’t registered by someone else. In the case of the Nexus One, Integra Telecom registered a similar name a year before Google released the phone. Google can appeal the decision, pay Integra Telecom money or (our favorite) change the name of the phone. All in all, a lot of fun, undesirable options. source