Biz, Culture: How the KFC/Oprah free chicken thing blew up in KFC’s face
- After famously being known as a source of fattening fried chicken, KFC launches a new brand of grilled chicken. source
- To convince people to give them a chance and rethink the brand, KFC puts a free chicken coupon on their Web site. source
- KFC then promotes the deal on Oprah’s kingmaking TV show, causing huge visibility and demand for the coupons. source
- The coupons get redeemed en masse, creating huge lines at the restaurants that were way bigger than they anticipated. source
- After being unable to keep up with the demand, KFC canceled the offer, pissing people off. Idiots. source
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