• 1st After famously being known as a source of fattening fried chicken, KFC launches a new brand of grilled chicken.
• 2nd To convince people to give them a chance and rethink the brand, KFC puts a free chicken coupon on their Web site.
• 3rd KFC then promotes the deal on Oprah’s kingmaking TV show, causing huge visibility and demand for the coupons.
• 4th The coupons get redeemed en masse, creating huge lines at the restaurants that were way bigger than they anticipated.
• 5th After being unable to keep up with the demand, KFC canceled the offer, pissing people off. Idiots. source

Posted by Ernie Smith • Permalink