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02 Dec 2010 10:32

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Tech: Google handles DecorMyEyes problem swiftly, brusquely

  • evil An online store called DecorMyEyes.com used negative feedback about itself to boost its own SEO rankings on Google. It encouraged it, even.
  • dumb The site agrees to talk to The New York Times, creating such bad PR that we can ensure nobody will ever shop there ever again. Great work, NYT.
  • smart Google then changed its algorithm, saying “being bad is, and hopefully will always be, bad for business in Google’s search results.” source
Posted by Ernie Smith • 0 Comments • Permalink

28 Nov 2010 11:49

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Biz: Stop everything you’re doing and read this cyber scammer article

  • I’ve exploited this opportunity because it works. No matter where they post their negative comments, it helps my return on investment. So I decided, why not use that negativity to my advantage?
  • DecorMyEyes.com owner Vitaly Borker • Explaining how he’s used the negative feedback on his eyeglass-selling site to his advantage. Borker basically has learned that by not caring about what people are saying about his business, good or bad, he can ensure that he gets prime SEO-friendly real-estate on Google. Clarabelle Rodriguez, one of his buyers who was harassed by Borker’s people for weeks after complaining about her purchase and canceling the payment on her credit card, fought back. And now the New York Times has a lengthy article about DoctorMyEyes, which should ensure that you never shop with them, ever. source
Posted by Ernie Smith • 0 Comments • Permalink
 
 
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