Tech: Smart: Apple washing its hands of Verizon iPhone announcement
- This is the sort of thing where Apple needs to play it cool, and act like this is just another carrier. Good news, but not big news. The bottom line from Apple is going to be something like, ‘We’re delighted to add Verizon as an iPhone carrier’. That’s it.
- Daring Fireball’s John Gruber • Offering some perspective on Verizon’s forthcoming announcement, likely about the iPhone coming to the wireless provider (freaking finally). Truth is, this is a smart move. Back in 2006, Apple had a special event for stuff unworthy of a special event (remember the overpriced iPod Hi-Fi?) and they drew a ton of criticism, creating one of their biggest stumbles in recent memory. By having an Apple special event for the Verizon iPhone, they’d run the same risk. So, handing it over to Verizon gets around the problem entirely. Plus, now Verizon can fight with AT&T without Apple getting its hands dirty. Smart. source