• Good idea Billboard Magazine has for years offered a daily, informative e-mail newsletter that told readers about their latest free and paid content, on top of telling you who was going to the top of the charts. If you’re a chart nerd like us, reading data about music is actually interesting. It was by no means junk mail: We looked forward to reading about the latest music-industry trends in our inbox every day.
• Bad idea Today, after numerous changes to the format, Billboard informed its subscribers that it would charge them $100 a year ($2 a week!) for content that they used to give away for free – an e-mail that, throughout its history, essentially linked to a Web site. (Now it offers up a useless PDF. Which makes no sense. What, are we going to print it? Why discourage the positive Web traffic?)
• Bad exampleWhy does this bother us so much? Well, it’s a poorly-done example of the trend towards pay walls for content, which newspapers are about to screw up. With all that niche content, they should set the example for everyone. Instead, they’re charging for what should be a promotional tool. Have you not heard of Twitter, guys? E-mail is the same way! Sigh. We digress. What do you think? source

Posted by Ernie Smith • Permalink