• ten number of theaters the Sarah Palin documentary, “The Undefeated,” opened in this weekend — mostly conservative test markets
• three people were in a recent Orange County showing — including a fairly lonely reviewer for The Atlantic; the other two left after 20 minutes source

• » A pretty bad test weekend: While some estimate that Palin’s film could make as much as $4 million over its entire run — good for a rally-the-troops conservative film — the weekend that they chose to test it is one where most filmgoers of all political persuasions are preoccupied with Harry Potter. But one thing to keep in mind — if she decides to run, the film could do a lot better. For what it’s worth, the other two girls in the theater with Atlantic editor Conor Friedersdorf probably thought “The Undefeated” was an action movie, so maybe she’ll get some business from confused moviegoers.

Posted by Ernie Smith • Permalink