• Hey everyone, let’s play “no expectations!” This game is common in presidential campaigns, and usually commences just before quarterly fundraising totals are announced. Here’s how it works: Each campaign works diligently to convince the press that they’re not going to bring in very much money; this is accomplished by saying things like, “We are going to raise considerably less than what we did in our first reporting period.” Then, once the numbers come in, it’s a win-win. If the totals are robust, the campaign looks surprisingly potent; if the numbers fall short, the campaign can just say, “I told you so!” It’s also acceptable to play this game prior to debates and straw polls. source

Posted by Seth Millstein • Permalink