• 45% of viewers went to see the second “Kung Fu Panda” movie in 3D
• 58% of viewers saw “Rio” in 3D — a format which has been on the wane of late
• 92% of viewers saw “The Lion King” re-release in 3D — which is like whoa source

• » Waaaaaaaaaay above expectations: Disney expected “The Lion King” to make $15 million during its first weekend of a two-week re-release, 17 years after Simba walked his way into our hearts. Instead, the movie made $29.3 million this weekend, which tells us one thing — Disney needs to get on re-releasing movies in 3D format, stat, because it’s a money machine.

Posted by Ernie Smith • Permalink