• Not a single person watched our ad and concluded that it’s cool to kill whales. In fact – and this is part of the reason we ran them – they have the opposite effect.
• Groupon CEO Andrew Mason • Attempting to explain that his company’s controversial Super Bowl ads were in fact – IN FACT – meant to be respectful to other cultures and environmental causes. “The last thing we wanted was to offend our customers – it’s bad business and it’s not where our hearts are,” Mason concluded. Too bad nobody took the ads that way. Commenters on the blog post are savaging him and the company for trying to be a little too clever with its commercial approach without explaining its reasoning. They could’ve saved themselves a lot of trouble had they actually put a domain name on the ad somewhere. source

Posted by Ernie Smith • Permalink