• Mattel suffers surprise defeat in court: The toy juggernaut waged a seven-year legal battle with MGA, a much-smaller company. At stake was claim to the Bratz empire, the line of glammed-up dolls that during the middle of the last decade was worth over $1 billion. MGA won today by jury verdict; they found Mattel had misused MGA’s trade secrets (MGA accused Mattel of entering toy fairs with fake credentials). The price for Mattel is $88.4 million, which is a lot to lose over nabbing a concept as elementary and obvious as Bratz. source

Posted by Chris Tognotti • Permalink