• We need a broader audience. The history of this company is you do the counterintuitive, countercyclical thing. It’s part of our DNA.
• Bloomberg president Daniel L. Doctoroff • On his company’s desire to expand into a more general-interest news source. The company is in a good spot to do so. Largely built on business and financial data rather than newspaper subscriptions, it just bought troubled magazine BusinessWeek for the bargain-basement price of $5 million and has a ton of money to throw around. You know, just like founder Michael Bloomberg did when he spent millions of dollars on his recent mayoral campaign even though he didn’t need to. • source

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