• Washington Post cries foul on pew study: You may recall this research report by Pew, which claimed that Drudge Report (which, content aside, looks a lot like a Geocities page we made for a middle school project in the mid-90s) drove 15% of the Washington Post’s online traffic. David Carr even wrote a piece on the thing which feted Drudge. The folks at WaPo have responded, calling the report inaccurate and citing their own numbers, which credit 2.5% of their total traffic to Drudge. Pew used Nielsen data from three months in 2010, but three different companies working for WaPo failed to measure a percentage that cracked double digits over the same three months. source

Posted by Chris Tognotti • Permalink