• 27.8 million number of smartphone units Samsung shipped in the past quarter, way up from the prior quarter
• 17.1 million number of smartphone units Apple sold in that quarter, down a bit from the prior quarter source

• » A fast ramp-up for Samsung: Samsung entered the smartphone market in earnest just last year, and suddenly they’re bigger than Apple. How the heck did that happen? Well, Samsung gained a rep as having the best execution for mobile devices outside of Apple, and as a result, they were able to grow quickly. But it’s entirely possible that Apple could still top Samsung in the next quarter — part of the reason their sales are down is that they took longer than they usually do to iterate to a new iPhone. The iPhone 4S, it’s worth noting, is selling pretty well. (Editor’s note: An earlier version of this story claimed that both numbers reflected sales; as it turns out, Apple’s number reflects sales, while Samsung’s number reflects shipments, according to clarification MacWorld gathered from Apple and Strategy Analytics, the company that put out the report these numbers were based upon. We apologize for the confusion.)

Posted by Ernie Smith • Permalink