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Posted on December 2, 2011 | tags

 
 

Tech: Gonewalla? Facebook buys location-sharing service Gowalla

  • The sum? Undisclosed. In what’s probably Facebook’s highest-profile acquisition since it scooped up FriendFeed in 2009, the social network bought Gowalla, a popular location check-in service that’s probably the most notable competitor to market leader Foursquare. Facebook had a location check-in service of its own called Facebook Places, which it discontinued back in August after it flopped in the market. So, two questions: With Facebook’s backing, can Gowalla get a kick in the pants? Or is it dead entirely? (For what it’s worth: FriendFeed is still online, though it hasn’t been actively developed in years.) Either way, if you don’t want Facebook to have your Gowalla data, location check-in fans, check out TheNextWeb’s guidesource