• Our philosophy is simple – when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing.
• Steve Jobs (who’s still on medical leave) • In a statement announcing the new App Store subscription service, which reveals a pretty awesome financial path for publishers of all stripes. Apple will take their 30 percent revenue share if they lead to the subscription; if the publisher does it, they keep 100 percent. One interesting thing to note is the way that the service handles consumer information. Many magazine publishers make money by using consumer information from their subscriber base – a move somewhat at odds with Apple’s App Store model. In a compromise move, Apple will allow consumers to say how much information they want to give out. The overall model is similar to that of The Daily, which launched last month to general praise. source

Posted by Ernie Smith • Permalink